This all began on the road. Surfing and exploring led us to connect with communities all over the world. Along the way, we discovered that many kids couldn't afford the basic school supplies needed to attend class.

We decided to make some simple t-shirts to fund school supplies for all the kids in a small village in Peru. Those kids made some thank you drawings for us and seeing their creativity, we had an idea — These drawings could become the designs that help the next group of kids.

Pocket tees have been a surf culture staple for decades - understated, functional, classic. The perfect canvas to showcase the kids' creativity.

The Pay It Forward Cycle started there.


Here's how it works

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